The Professional Windsurfing Association (PWA) organises the international windsurfing world tour, with competitions taking place all over the world.

For several years, I travelled with the tour, working in both social media and event organisation.

My role & skills

I started as Social Media Manager, helping to build and improve how we used social media during the events.

This included creating content plans for each event, working on hashtag strategies and making sure riders, sponsors, brands and the organisation were all connected.

A big part of my work was bringing people together and making sure we shared more than just competition results. I wanted to show the athletes, their stories and what was happening both on and off the water.

During the events, I worked on sharing content as it happened, together with the media team. We also started using more video and behind-the-scenes content to give people around the world a better look at the windsurfing lifestyle.

After three years, I moved into the role of Event Manager.

I was responsible for organising international competitions in places like Gran Canaria (Spain), Sylt (Germany) and Yokosuka (Japan).

Together with the tour manager and local organisers, I worked on the planning, logistics and everything needed to make the events happen.

Working on the world tour meant being flexible. Especially in windsurfing, where the weather can change your plans within minutes. You need to be ready to adapt, keep everyone informed and make sure things keep moving.

www.pwaworldtour.com