I travelled with the tour for several years, working across both media and event organisation.

My role & skills

I started as Social Media Manager, where I was setting up and improving how we worked with social media across events. This included setting up event-based content structures, hashtag strategies and aligning communication between riders, sponsors, industry and the organisation.

A key part of my role was connecting all parties involved, ensuring content was not only created, but also shared in a way that reflected the full story of the tour. During events, I focused on real-time storytelling, increasing visibility and creating a more balanced and engaging view of the athletes, both on and off the water.

Alongside this, I contributed to improving content output, with a stronger focus on video, behind-the-scenes content and new ways of sharing the windsurfing lifestyle with a global audience.

After three years, I moved into the role of Event Manager, taking responsibility for the delivery of international competitions in locations such as Gran Canaria (Spain), Sylt (Germany) and Yokosuka (Japan). I worked closely with the tour manager and local organisers to ensure everything ran as planned.

A dynamic environment where timing is key and multiple elements come together at once.

www.pwaworldtour.com